Integrative Medicine integrates traditional western medicine or conventional methods, breakthrough medical treatments, and alternative therapies such as massage, acupuncture, naturopathy, nutrition and counseling for the total well-being of the patient.

“Integrative medicine is the term being used for a new movement that is being driven by the desires of consumers but that is now getting the attention of many academic health centers. Importantly, integrative medicine is not synonymous with complementary and alternative medicine (CAM). It has a far larger meaning and mission in that it calls for restoration of the focus of medicine on health and healing and emphasizes the centrality of the patient-physician relationship. In addition to providing the best conventional care, integrative medicine focuses on preventive maintenance of health by paying attention to all relative components of lifestyle, including diet, exercise, stress management, and emotional well-being.

It insists on patients being active participants in their health care as well as on physicians viewing patients as whole persons—minds, community members, and spiritual beings, as well as physical bodies. Finally, it asks physicians to serve as guides, role models, and mentors, as well as dispensers of therapeutic aids.” (Snyderman, Weil 2002)